Maooz Bin ZahidSalesforce Certified B2C Commerce Architect

Composable Commerce Migration

Led complex migration from Hybris to Salesforce B2C Composable Commerce. Architected solution using PWA Kit (React), SCAPI custom endpoints, and Managed Runtime (MRT). Handled highly customized, non-standard checkout process with multiple payment integrations including ApplePay, Cashapp, and Credit/Debit cards. Managed deployments and coordinated go-live strategy.

• •Built custom SCAPI endpoints for business-specific requirements
• •Integrated 3+ payment methods with PCI compliance
• •Optimized checkout flow for complex business logic
• •Managed production deployment and cutover

Senior SFCC Backend Developer

Managed development across 4 major SFRA-based e-commerce properties: Titan Fitness, Titan Great Outdoors (Ash & Ember), Titan Ramps, and Titan Attachments. Delivered critical integrations for payments, fraud detection, marketing automation, logistics, and address verification. Led CI/CD implementation using build-suite.

• •Integrated Bread Pay, CyberSource, and PayPal payment systems
• •Implemented Forter fraud detection and Route protection
• •Connected Klaviyo for customer marketing automation
• •Set up Loqate for address validation and verification
• •Established CI/CD pipeline for automated deployments

Search Platform Modernization

Replaced legacy SFCC search with Constructor.io to enhance product discovery. Implemented advanced search features including real-time autocomplete, intelligent product listing pages (PLPs), and search analytics for continuous optimization.

• •Migrated from native SFCC search to Constructor.io platform
• •Implemented autocomplete with real-time suggestions
• •Optimized product listing pages for conversion
• •Set up search analytics and reporting
• •Zero downtime migration

Performance & Architecture

Optimized high-traffic e-commerce platform handling significant concurrent users. Identified and resolved critical performance bottlenecks on Site Genesis architecture. Developed custom Python tooling for code dependency visualization and analysis to improve developer productivity.

• •Analyzed and optimized database queries and caching
• •Reduced page load times by 50%
• •Built Python dependency analysis tool for codebase insights
• •Implemented performance monitoring and alerting
• •Documented performance best practices

Storefront & Components

Implemented Salesforce Page Designer framework on SFCC Site Genesis platform. Built custom components for product browsing, filtering, and checkout optimization. Enhanced overall user experience and site maintainability.

• •Implemented Page Designer framework from scratch
• •Built reusable custom components
• •Enhanced product filtering and navigation
• •Optimized checkout process
• •Improved site content management capabilities

Salesforce CRM & Automation

Built Lightning Web Components (LWCs) for customer-facing portal and internal operations. Developed sophisticated Salesforce Flows for order management and customer communication. Enhanced Experience Cloud site with custom features and integrations.

• •Developed custom LWCs for complex business logic
• •Created automated Flows for order processing
• •Built email templates for automated communications
• •Enhanced Experience Cloud portal functionality
• •60% reduction in manual processes

Full-Stack Backend Development

Architected and deployed commission-based referral platform on Heroku. Platform connects businesses with referrers (influencers) who have established reach to target customer bases. Built with Python backend and PostgreSQL database with focus on scalability.

• •Designed commission calculation and tracking system
• •Built referrer management interface
• •Implemented business dashboard with analytics
• •Set up secure payment processing
• •Deployed on Heroku with CI/CD

Composable Commerce & Storefront Next Accelerators

Developed proof-of-concepts and reusable accelerators for next-generation Salesforce Composable Commerce technologies, including early adoption of Storefront Next. Built integration templates for Constructor.io and Threekit (3D product visualization). Created enterprise-grade accelerator framework.

• •Built accelerator for Salesforce Storefront Next
• •Built Constructor.io search integration template
• •Created Threekit 3D visualization accelerator
• •Developed ODS Dashboard for SFCC monitoring
• •Established accelerator framework for future implementations