Maooz Bin Zahid

Salesforce Certified B2C Commerce Architect

I build enterprise-level e-commerce solutions on Salesforce B2C Commerce Cloud from SFRA and PWA Kit to Composable Commerce, Storefront Next, and SCAPI. 5+ years of experience delivering high-impact projects for major North American brands.

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Senior Engineer

SFCC Expert

About Me

Passionate about building scalable e-commerce solutions with Salesforce

With over 5 years of dedicated experience in Salesforce B2C Commerce Cloud, I specialize in designing and implementing enterprise-grade e-commerce solutions that drive business growth. I've had the privilege of working with industry-leading brands including Rent-a-Center, Indigo Bookstore, Titan Brands, Capitol Lighting, and YDesign Group, delivering robust commerce platforms that exceed their unique business requirements.

My expertise spans SFRA, Composable Commerce, PWA Kit, Storefront Next, SCAPI, Demandware, and Salesforce Lightning, alongside full-stack JavaScript development. As a Salesforce Certified B2C Commerce Architect and B2C Commerce Cloud Developer with a degree in Software Engineering, I'm committed to building scalable, performant, and user-centric commerce solutions that transform how businesses engage with their customers.

Wah Cantt, Pakistan

maooz_zahid@hotmail.com

(+92) 332 592 7881

linkedin.com/in/maooz-khan

Years SFCC Experience

500+

Fiverr Clients

Major Projects

Technical Expertise

Core Technologies

Salesforce

React

Tailwind CSS

Next.js

Salesforce Platform

B2C Commerce Cloud (SFCC)SFRAComposable CommercePWA KitStorefront NextCommerce API (SCAPI)Salesforce LightningLightning Web ComponentsSalesforce Flows

Frontend Development

ReactReact NativeNext.jsTailwind CSSJavaScript (ES6+)HTML5 & CSS3

Backend & Databases

PythonNode.jsFlaskDjangoPostgreSQLSQL

Languages

JavaScriptPythonJavaApexC++

Project Experience

Enterprise-scale implementations delivering measurable business outcomes

Rent a Center

Major Retail Chain

Composable Commerce Migration

Led complex migration from Hybris to Salesforce B2C Composable Commerce. Architected solution using PWA Kit (React), SCAPI custom endpoints, and Managed Runtime (MRT). Handled highly customized, non-standard checkout process with multiple payment integrations including ApplePay, Cashapp, and Credit/Debit cards. Managed deployments and coordinated go-live strategy.

•Built custom SCAPI endpoints for business-specific requirements
•Integrated 3+ payment methods with PCI compliance
•Optimized checkout flow for complex business logic
•Managed production deployment and cutover

Technologies

PWA KitSCAPIReactMRTApplePayCashapp

Titan Brands

4-Site E-commerce Portfolio

Senior SFCC Backend Developer

Managed development across 4 major SFRA-based e-commerce properties: Titan Fitness, Titan Great Outdoors (Ash & Ember), Titan Ramps, and Titan Attachments. Delivered critical integrations for payments, fraud detection, marketing automation, logistics, and address verification. Led CI/CD implementation using build-suite.

•Integrated Bread Pay, CyberSource, and PayPal payment systems
•Implemented Forter fraud detection and Route protection
•Connected Klaviyo for customer marketing automation
•Set up Loqate for address validation and verification
•Established CI/CD pipeline for automated deployments

Technologies

SFRABread PayPayPalCyberSourceForterKlaviyoLoqateCI/CD

Indigo

Canada's Premier Bookstore

Search Platform Modernization

Replaced legacy SFCC search with Constructor.io to enhance product discovery. Implemented advanced search features including real-time autocomplete, intelligent product listing pages (PLPs), and search analytics for continuous optimization.

•Migrated from native SFCC search to Constructor.io platform
•Implemented autocomplete with real-time suggestions
•Optimized product listing pages for conversion
•Set up search analytics and reporting
•Zero downtime migration

Technologies

SFCCConstructor.ioSearch APIAutocompletePLPs

YDesign Group / Lumens

Furniture & Home Design

Performance & Architecture

Optimized high-traffic e-commerce platform handling significant concurrent users. Identified and resolved critical performance bottlenecks on Site Genesis architecture. Developed custom Python tooling for code dependency visualization and analysis to improve developer productivity.

•Analyzed and optimized database queries and caching
•Reduced page load times by 50%
•Built Python dependency analysis tool for codebase insights
•Implemented performance monitoring and alerting
•Documented performance best practices

Technologies

Site GenesisPythonPerformance TuningCachingDatabase Optimization

Capitol Lightings

1800Lightings

Storefront & Components

Implemented Salesforce Page Designer framework on SFCC Site Genesis platform. Built custom components for product browsing, filtering, and checkout optimization. Enhanced overall user experience and site maintainability.

•Implemented Page Designer framework from scratch
•Built reusable custom components
•Enhanced product filtering and navigation
•Optimized checkout process
•Improved site content management capabilities

Technologies

Site GenesisPage DesignerJavaScriptCartridge Development

All Roads Travel

International Travel & Tours

Salesforce CRM & Automation

Built Lightning Web Components (LWCs) for customer-facing portal and internal operations. Developed sophisticated Salesforce Flows for order management and customer communication. Enhanced Experience Cloud site with custom features and integrations.

•Developed custom LWCs for complex business logic
•Created automated Flows for order processing
•Built email templates for automated communications
•Enhanced Experience Cloud portal functionality
•60% reduction in manual processes

Technologies

LWCSalesforce FlowsExperience CloudEmail TemplatesApex

Loyalty Platform

Panama-Based Startup

Full-Stack Backend Development

Architected and deployed commission-based referral platform on Heroku. Platform connects businesses with referrers (influencers) who have established reach to target customer bases. Built with Python backend and PostgreSQL database with focus on scalability.

•Designed commission calculation and tracking system
•Built referrer management interface
•Implemented business dashboard with analytics
•Set up secure payment processing
•Deployed on Heroku with CI/CD

Technologies

FlaskPythonPostgreSQLHerokuRESTful APIs

Royal Cyber R&D

Internal Innovation Lab

Composable Commerce & Storefront Next Accelerators

Developed proof-of-concepts and reusable accelerators for next-generation Salesforce Composable Commerce technologies, including early adoption of Storefront Next. Built integration templates for Constructor.io and Threekit (3D product visualization). Created enterprise-grade accelerator framework.